BETA Records - Your music matters!

BETA Records is the first music ecosystem that connects fans with artists in the virtual and real world through its unique revenue sharing platform designed to immerse the user and filter content to discover new music and the stars of tomorrow.

The Website: By leveraging outstanding proprietary technology, BETA becomes a musician's personal online marketing, distribution, and revenue platform of virtual and real world merchandise. BETA's social community of artists, fans, and independent labels creates an interconnected mix of global traffic via its international partner sites, valuable to advertisers, content aggregators, and affiliate websites.

The Label: BETA has successfully complemented its online activities with the brick and mortar functionalities and responsibilities of a record label. By building the first known studio capable of simultaneous recording and web broadcasting of high definition audio/video content, BETA has established its own creative environment and the opportunity to monetize and sign website talent to BETA's publishing arm of the Company.

BETA Records TV, a half-hour weekly television series with a 52-episode commitment to air in over 140 U.S. television markets (click here for markets and showtimes), including the Top 15 will benefit BETA's artist roster and engage BETA's online community with various opportunities during each TV show. Users on the BETA Records website will have the ability to vote on a selection of user generated content which will then be a featured segment on the TV broadcast.

The series is scheduled to begin airing in cooperation with BinTune TV on Saturday, October 25, 2008. A two-year, 52-episode commitment has been made for BETA Records TV, with each 30-minute show providing content that is instructional, educational and entertaining within the guidelines of E&I regulations.

BETA Records TV will have a music centric focus. Segments will feature well-known and emerging artists, music industry executive interviews, reports on new CD releases, the latest in music equipment and recording techniques, trends in pop culture and the aforemention online to on-air feature.

Target audience will mirror online community with teen trendsetters with an eye for pop culture and an ear for music. Sponsors will be offered exclusive categories with the opportunity to create proprietary branded vignettes to air during commercial breaks, as well as their own integrated program and banners on BETARecords.com and the aforementioned BETA bus as a custom-wrapped mobile billboard.

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